340Proof
These are validations of your value proposition, like testimonials, case studies, or ratings and reviews.
The statement
The PROOF of your Value Proposition is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the PROOF of your Value Proposition helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 341 | Demonstration | You have presented your value proposition in an operational context that makes it possible to see the promised benefit(s). |
| 342 | Logical Explanation | You have provided elements to clarify exactly how the value proposition operates and reassure the customer. |
| 343 | Endorsement | Your value proposition is supported by means of a recognized third party: i.e. a celebrity ambassador, a label or other trusted sources. |
| 344 | Reputation | Your Value Proposition has made a direct reference to a widely acknowledged element of your brand's reputation. |
| 345 | Greenwashing Sustainability Zoom | Your value proposition avoids any form of Greenwashing. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Secondary Brake (S) | ≥ +1 |
| A4 | Stagnant Leader | Secondary Brake (S) | ≥ +1 |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Primary Accelerator (P) | ≥ +2 |
| A9 | Category Creator | Secondary Brake (S) | ≥ +1 |
The role comes from the posture, not from the dimension: 340 Proof holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.