330Pricing
This aligns with the 'Price' in the traditional 4P model, but considers pricing relative to value offered and competition.
The statement
The PRICING of your Value Proposition is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the PRICING of your Value Proposition helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 331 | Alternative | Your value proposition is creating more value than the cost of the next best alternative for your customers. |
| 332 | Willingness to Pay | Your pricing strategy is based on customer Willingness To Pay (WTP) for solving his/her problem. |
| 333 | Cost | Your pricing strategy takes into account all cost associated with your value proposition. |
| 334 | Positioning | Your pricing strategy is aligned with your brand positioning and your goals for the category. |
| 335 | Sustainable choices Sustainability Zoom | Your pricing strategy encourages customers towards the most sustainable option available. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Secondary Brake (S)Growth Driver (GD) | ≥ +1 |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Primary Accelerator (P) | ≥ +2 |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Secondary Brake (S)Growth Driver (GD) | ≥ +1 |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 330 Pricing holds a role in 3 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.