620ARPU
This metric, common in subscription-based businesses, represents the average revenue generated per user during a specific period.
The statement
Your ARPU is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is your ARPU helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 621 | Measurement | Capable to measure ARPU because you know who is buying. |
| 622 | Purchase Frequency | Average purchase frequency is above industry average. |
| 623 | Average Spendings | Average spending of each purchase is above industry average. |
| 624 | Evolution | Historical trend of ARPU evolution is positive (growth). |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Secondary Accelerator (T) | ≥ +1 |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Secondary Accelerator (T)Growth Driver (GD) | ≥ +1 |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Primary Accelerator (P) | ≥ +2 |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Secondary Accelerator (T) | ≥ +1 |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 620 ARPU holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.