610User Acquisition
This metric, often emphasized in digital marketing and growth hacking strategies, refers to the rate and cost at which new users are acquired.
The statement
Your ACQUISITION of new users is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is your ACQUISITION of new users helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 611 | Customer Acquisition Costs | Your CAC is below industry average and below competitors. |
| 612 | Conversion Rate | Your conversion rate is above industry average. |
| 613 | Customer Lifetime Value to CAC | CLTV/CAC is above industry average (above 3:1). |
| 614 | Time to conversion | Your time to conversion is faster than industry average. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Secondary Accelerator (T) | ≥ +1 |
| A2 | Efficiency Machine | Fatal Brake (F) | ≥ +2 |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Secondary Accelerator (T)Growth Driver (GD) | ≥ +1 |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Secondary Brake (S)Growth Driver (GD) | ≥ +1 |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 610 User Acquisition holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.