530Media Strategy
This expands upon 'Promotion' in the 4P model, considering all platforms or channels used to deliver your content and engage with your audience.
The statement
The current MEDIA STRATEGY is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the current MEDIA STRATEGY helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 531 | Owned Media | Owned media are consistent and serve as the foundation for your strategy. |
| 532 | Earned Media | Your earned media strategy helps you to secure authority and credibility. |
| 533 | Shared Media | You have created engagement and community through shared media strategy. |
| 534 | Paid Media | You have amplified your targeting through paid off-line and on-line media. |
| 535 | Sustainability Sustainability Zoom | Your media strategy is compatible with the concept of sustainability. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Secondary Accelerator (T) | ≥ +1 |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Growth Driver (GD) | ≥ +1 (recommended) |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Secondary Accelerator (T) | ≥ +1 |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Secondary Accelerator (T) | ≥ +1 |
The role comes from the posture, not from the dimension: 530 Media Strategy holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.