520Content & Stories
This underscores the shift from traditional advertising to storytelling, an idea championed by Seth Godin and other marketing leaders. It's about the narratives your brand shares to engage and resonate with your audience.
The statement
Your CONTENT & STORIES for your users are helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Are your CONTENT & STORIES helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 521 | Reflect | Your content and stories goals reflect organization's goals and user's needs. |
| 522 | Structure | Content and stories are structured based on how users think and speak. |
| 523 | CTA | Your content and stories have clear call to action. |
| 524 | Medium | You have chosen your content medium adequately according to type and resources. |
| 525 | Sustainability Sustainability Zoom | Your content and stories are truthful and communicate about sustainability. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Primary Accelerator (P)Growth Driver (GD) | ≥ +2 |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Secondary Accelerator (T)Growth Driver (GD) | ≥ +1 |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Secondary Brake (S) | ≥ +1 |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Primary Accelerator (P) | ≥ +2 |
The role comes from the posture, not from the dimension: 520 Content & Stories holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.