230Values
These are the principles that guide your brand's actions, forming part of your brand's unique personality.
The statement
Your company/brand VALUES are helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Are your company/brand values helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 231 | Definition/Formulation | You have well-defined and clearly formulated brand values. |
| 232 | Relevance | Your brand values are relevant with respect to the context your brand is operating in. |
| 233 | Differentiating | Your set of brand values allows you to differentiate what you stand for compared to your competitors. |
| 234 | Reflection | Your brand values are reflected in your brand behaviour and what you do. |
| 235 | Sustainability Sustainability Zoom | Your brand values are all focusing on sustainability. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Fatal Brake (F) | ≥ +2 |
| A3 | Brand Evangelist | Fatal Brake (F) | ≥ +2 |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 230 Values holds a role in 2 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.