210Purpose
This reflects Simon Sinek's "Start With Why" theory, focusing on your brand's mission or reason for being.
The statement
Your company/brand PURPOSE is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is your company/brand PURPOSE helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 211 | Definition/Formulation | You have a well defined and clearly formulated purpose. |
| 212 | Relevance | Your purpose is very relevant in the company's context, addressing all the influencing trends. |
| 213 | Differentiation | Your purpose stands out from direct and indirect competitors. |
| 214 | Inspiration - Belief | Your main stakeholders are inspired by your purpose, they believe it. |
| 215 | Sustainability Sustainability Zoom | Your company’s purpose is explicitly centered around sustainability. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Primary Accelerator (P) | ≥ +2 |
| A4 | Stagnant Leader | Primary Accelerator (P) | ≥ +2 |
| A5 | Pivot Pioneer | Primary Accelerator (P) | ≥ +2 |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 210 Purpose holds a role in 3 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.