120Aspirations
This measures the alignment of your product or service with the customer's personal goals and dreams.
The statement
The knowledge of your customers’ ASPIRATIONS is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the knowledge of your customers' ASPIRATIONS helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 121 | Themselves | You have identified consumers' aspirations for improving themselves. |
| 122 | Social Values | You have clearly identified consumers' aspirations for improving the world around them (social values). |
| 123 | Environmental values | You have clearly identified consumers' aspirations for improving the world around them (environmental values). |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Not among its ten role slots | |
| A5 | Pivot Pioneer | Secondary Brake (S) | ≥ +1 |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Primary Accelerator (P) | ≥ +2 |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 120 Aspirations holds a role in 2 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.