110Job To Be Done
Reflecting the principles of Clayton M. Christensen's Jobs to Be Done theory, this assesses the problem your product or service solves for the customer.
The statement
The knowledge of your customers' JOB TO BE DONE is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the knowledge of your customers' 'JOB TO BE DONE' helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 111 | Functional unmet goals | You have identified functional unmet goals and you feel comfortable addressing them. |
| 112 | Emotional Personal unmet goals | You have clearly identified emotional personal unmet goals and you feel comfortable addressing them. |
| 113 | Emotional Social unmet goals | You have clearly identified emotional social unmet goals and you feel comfortable addressing them. |
| 115 | Compatible Sustainability Zoom | Your Job To Be Done is compatible with the concept of sustainability. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Not among its ten role slots | |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Secondary Brake (S) | ≥ +1 |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Not among its ten role slots | |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Secondary Brake (S) | ≥ +1 |
| A9 | Category Creator | Fatal Brake (F) | ≥ +2 |
The role comes from the posture, not from the dimension: 110 Job To Be Done holds a role in 3 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.