440Magic
These are the memorable, delightful moments that surprise and exceed customer expectations, often referred to as 'delight factors' in experiential marketing.
The statement
The MAGIC of your customer journey is helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Is the MAGIC of your customer journey helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 441 | Effortless | You have identified obstacles across your customer journey and have reduced them. |
| 442 | Stressfree | You have eliminated confusion, uncertainty and anxiety across your customer journey. |
| 443 | Sensory Pleasure | You have delighted the senses of your customer as they all look for sensory pleasure. |
| 444 | Social Pleasure | You have provided a customer experience that elevates your customers' status. |
| 445 | Sustainability Sustainability Zoom | You reduced the social and environmental impact while making sustainable moments magical. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Not among its ten role slots | |
| A2 | Efficiency Machine | Primary Accelerator (P) | ≥ +2 |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Secondary Accelerator (T) | ≥ +1 |
| A5 | Pivot Pioneer | Not among its ten role slots | |
| A6 | Value Harvester | Secondary Brake (S)Growth Driver (GD) | ≥ +1 |
| A7 | Scale-Up Guardian | Fatal Brake (F) | ≥ +2 |
| A8 | Niche Expert | Not among its ten role slots | |
| A9 | Category Creator | Not among its ten role slots |
The role comes from the posture, not from the dimension: 440 Magic holds a role in 4 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.