310Features
These are the functional aspects of your product that address the job to be done.
The statement
The FEATURES of your Value Proposition are helping you achieve your goals.
One statement per role slot, scored against the goal set in Step 2 on the Maturity Ladder, never 0. As a question: Are the FEATURES of your Value Proposition helping you achieve your goals?
The sub-questions
| Code | Sub-question | Statement |
|---|---|---|
| 311 | Core | Your value proposition has all the core functional benefits required by the category. |
| 312 | Differentiating | Your value proposition has a few functional benefits that set you apart from the competition. |
| 313 | Unique | Your value proposition has a unique functional benefit that defines the single most reason for choosing you. |
| 314 | Purpose | Your value proposition functional benefits are consistent with your brand purpose and positioning. |
| 315 | Sustainability Sustainability Zoom | Your value proposition has integrated sustainability in its functional benefits. |
Evidence profile, Mode 2: each sub-question is scored on the Maturity Ladder and the dimension takes their rounded mean (an exact .5 rounds down), which can be 0, Mixed. Sub-questions ending in 5 are the Sustainability Zoom: they enter the mean when sustainability is a strategic objective.
Its role in the nine postures
| Code | Archetype | Role | Target |
|---|---|---|---|
| A1 | Disruptive Newcomer | Fatal Brake (F) | ≥ +2 |
| A2 | Efficiency Machine | Primary Accelerator (P) | ≥ +2 |
| A3 | Brand Evangelist | Not among its ten role slots | |
| A4 | Stagnant Leader | Growth Driver (GD) | ≥ +1 (recommended) |
| A5 | Pivot Pioneer | Primary Accelerator (P)Growth Driver (GD) | ≥ +2 |
| A6 | Value Harvester | Secondary Brake (S) | ≥ +1 |
| A7 | Scale-Up Guardian | Not among its ten role slots | |
| A8 | Niche Expert | Fatal Brake (F)Growth Driver (GD) | ≥ +2 |
| A9 | Category Creator | Fatal Brake (F) | ≥ +2 |
The role comes from the posture, not from the dimension: 310 Features holds a role in 7 of the nine postures. A Growth Driver that is also a Vital 8 dimension carries one score, with the target of its Vital 8 role.